Belmont Savings Bank

Belmont Savings Bank approached us to create a new brand campaign that would reinvent the bank's identity as a friendly, local, but competitive and smart choice for customers.

The first campaign, "Our Two Cents", featured two wise-cracking pennies describing the benefits (in their own terms) of Belmont Savings Bank's products and the advantages a smaller bank can have over large large, national and global banks. The pennies proved to be immensely popular with not only the customers and local community but with the bank employees too.

Following the pennies, we featured real Belmont Savings Bank customers who had their photograph taken as part of our testimonial approach in which they describe why they switched to Belmont after leaving their "big bank".


Agency:

Partners+simons

Client:

Belmont Savings Bank

Role:

Art Director/Designer

Tags:

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