Blue Cross Rhode Island Annual Report

Blue Cross Blue Shield of Rhode Island charged us with creating a digital annual report and companion community report to establish context with thought leaders and key constituents highlighting the theme “The Rhode Ahead: Charting the course for the future of healthcare”.

We had to not only create these content-dense sites, but create a digital experience that put a face and flavor to the numbers and achievements over the past year and do it within an extremely aggressive schedule.

The result is a dynamic scrolling and interactive landscape that illustrates the story of BCBSRI for 2014 with bold color and original client photography. Daily stand-ups with the client allowed an efficient workflow and approval process that kept the team and client relationship solid and effective.




Blue Cross Blue Shield of RI


Art Director


Interactive, Website