Faxitron is the pioneer in cabinet x-ray imaging technology and the global leader in specimen radiography and irradiation, and has continued to develop innovative products and solutions that enable physicians and researchers to achieve more for their patients and for the world at large. By collaborating with clinical and scientific experts from all over the world, they are committed to precision, efficiency and outcomes by fighting the war against breast cancer and uncovering new truths through life science research initiatives.

Our task was to update the brand and elevate Faxitron back to the forefront of the industry and reestablish the company as a brand and not just a manufacturer of "faxitron machines".

We used the unique "X" from the logo as the window or "lens" that frames Faxitron's innovative approaches and achievements in the clinical and life science radiography disciplines.