Blue Cross Rhode Island Annual Report

Blue Cross Rhode Island Annual Report

Blue Cross Blue Shield of Rhode Island charged us with creating a digital annual report and companion community report to establish context with thought leaders and key constituents highlighting the theme “The Rhode Ahead: Charting the course for the future of healthcare”.

We had to not only create these content-dense sites, but create a digital experience that put a face and flavor to the numbers and achievements over the past year and do it within an extremely aggressive schedule.

The result is a dynamic scrolling and interactive landscape that illustrates the story of BCBSRI for 2014 with bold color and original client photography. Daily stand-ups with the client allowed an efficient workflow and approval process that kept the team and client relationship solid and effective.

Agency: Partners+simons
Client: Blue Cross Blue Shield of RI
Role: Art Director