Organogenesis is a visionary regenerative medicine manufacturer who is empowered by a necessity for advanced acute and chronic wound care and surgical products that deliver results for a myriad of maladies and patients.
We rebuilt the company's brand from the ground up, uniting a disparate and fractured house of brands into an elevated, branded house allowing them to reemerge as the leader in cutting-edge wound care and the only company to offer a broad portfolio in the wound care space.
Organogenesis acquired a number of similar products with different capabilities and strengths that would help increase their overall offering to the advanced wound healing market. This left the brand fractured and lacking any unifying elements. We explored ways to bring all products under one brand umbrella to create a portfolio of Organogenesis products using their existing color palette. The result is a unified look and feel that speaks to the legacy of Organogenesis in the wound healing space and offers an easy way to incorporate future products.