The Life Sciences division of Roche has an expanding product portfolio. Increased awareness of their offerings is crucial to remaining relevant to genetics and oncology researchers and lab managers who want to get to their next discovery using tests that provide the information they need and allow the flexibility they desire.
This campaign highlights not only the product assay portfolio but brings to life the everyday scientists. Because the campaign highlights the partnership between them and Roche, the subjects are engaged in a dialogue with the viewer: they are face-forward, looking at the camera with confidence. They are in a lab environment, but the focus is on the lab professionals themselves.